And Brad Farris, and lots of others, is that it’s almost like a mantra when I’m talking to my clients that I recommend that people raise the prices. And the reason I really wanted to talk to you about this is something that I’ve spoken about before on the show, with a lot of different people like Michael Zipursky. That makes me feel old? But yes, I, some people do call me that. And so Ron, I think that like you’re you’re known as the godfather of value pricing, is that is that true? I think that everybody can can trace a chain going back to Ron, where Ron has been writing and talking about value pricing for four decades. So I’ve learned about value pricing from people like Jonathan Stark, and Christo and Blair Enns. If you ever see in NFL they talk about the coach and who the coach learn from and they have this chain going back. Ron is a legend in the world of value pricing. So let me give you my version of his bio. ![]() Now, I do have Ron’s bio here in front of me, but he told me before the pre show that his bio actually bores him. ![]() So you can increase your reach, have more impact and work with great clients. Welcome to The Recognized Authority, a podcast that helps specialised consultants and domain experts on your journey to become known as an authority in your field. Problem is from the customer standpoint, I don’t give a crap about his inputs, right? In fact, now I’m sitting there thinking, well, $40 an hour is that for every person you send out here, what if you guys just decide to take breaks every three minutes? And is am I gonna pay for that too? So it leads to more questions than answers. Customer, pricing, price, subscription, people, conversation, questions, pay, doctor, consultants, landscaper, called, ron, subscription model, business, price discrimination, book, scope, client, subscribe
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